After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, to be exact—in 1946.
To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.

After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, to be exact—in 1946.
To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.

After Estée’s “millionth” request, Robert Fisk, the cosmetics buyer at Saks Fifth Avenue, finally agreed to place his first order of her product—$800 worth, to be exact—in 1946.
To announce her arrival at the upscale department store, Estée sent out elegant white cards with gold lettering to inform the store’s preferred-customer list that she would be offering a free cream-based powder with every purchase. Within two days, the entire stock was sold out—and the industry’s “gift with purchase” marketing concept was born.