When it came to choosing the "face" of her brand, Estée made the bold decision to use just one model, Karen Graham. “We’d be taking a gamble. The public might tire of one face. I thought not,” she reasoned. She was right: Graham modeled for the company from 1970 to 1985 (briefly returning in 1998), helping introduce the brand to millions of women around the world.

When it came time to welcome a new generation of brand faces, Estée stuck to a specific guideline: "My women are elegant achievers…strong and smart." Models Willow Bay and Paulina Porizkova would follow, as well as actresses such as Elizabeth Hurley and Gwyneth Paltrow, and fashion runway stars Liya Kebede, Carolyn Murphy, Joan Smalls, Liu Wen, Hilary Rhoda, Constance Jablonski and Arizona Muse.

Early ads were shot exclusively by lensman Victor Skrebniski, who published the book "Five Beautiful Women" in homage to the Estée Lauder faces that had long served as his muses. In recent years, top photographers like Steven Meisel, Mario Testino, Bruce Weber, Inez and Vinoodh, Mario Sorrenti and Craig McDean have worked on campaigns for the brand.

When it came to choosing the "face" of her brand, Estée made the bold decision to use just one model, Karen Graham. “We’d be taking a gamble. The public might tire of one face. I thought not,” she reasoned. She was right: Graham modeled for the company from 1970 to 1985 (briefly returning in 1998), helping introduce the brand to millions of women around the world.

When it came time to welcome a new generation of brand faces, Estée stuck to a specific guideline: "My women are elegant achievers…strong and smart." Models Willow Bay and Paulina Porizkova would follow, as well as actresses such as Elizabeth Hurley and Gwyneth Paltrow, and fashion runway stars Liya Kebede, Carolyn Murphy, Joan Smalls, Liu Wen, Hilary Rhoda, Constance Jablonski and Arizona Muse.

Early ads were shot exclusively by lensman Victor Skrebniski, who published the book "Five Beautiful Women" in homage to the Estée Lauder faces that had long served as his muses. In recent years, top photographers like Steven Meisel, Mario Testino, Bruce Weber, Inez and Vinoodh, Mario Sorrenti and Craig McDean have worked on campaigns for the brand.

When it came to choosing the "face" of her brand, Estée made the bold decision to use just one model, Karen Graham. “We’d be taking a gamble. The public might tire of one face. I thought not,” she reasoned. She was right: Graham modeled for the company from 1970 to 1985 (briefly returning in 1998), helping introduce the brand to millions of women around the world.

When it came time to welcome a new generation of brand faces, Estée stuck to a specific guideline: "My women are elegant achievers…strong and smart." Models Willow Bay and Paulina Porizkova would follow, as well as actresses such as Elizabeth Hurley and Gwyneth Paltrow, and fashion runway stars Liya Kebede, Carolyn Murphy, Joan Smalls, Liu Wen, Hilary Rhoda, Constance Jablonski and Arizona Muse.

Early ads were shot exclusively by lensman Victor Skrebniski, who published the book "Five Beautiful Women" in homage to the Estée Lauder faces that had long served as his muses. In recent years, top photographers like Steven Meisel, Mario Testino, Bruce Weber, Inez and Vinoodh, Mario Sorrenti and Craig McDean have worked on campaigns for the brand.

When it came to choosing the "face" of her brand, Estée made the bold decision to use just one model, Karen Graham. “We’d be taking a gamble. The public might tire of one face. I thought not,” she reasoned. She was right: Graham modeled for the company from 1970 to 1985 (briefly returning in 1998), helping introduce the brand to millions of women around the world.

When it came time to welcome a new generation of brand faces, Estée stuck to a specific guideline: "My women are elegant achievers…strong and smart." Models Willow Bay and Paulina Porizkova would follow, as well as actresses such as Elizabeth Hurley and Gwyneth Paltrow, and fashion runway stars Liya Kebede, Carolyn Murphy, Joan Smalls, Liu Wen, Hilary Rhoda, Constance Jablonski and Arizona Muse.

Early ads were shot exclusively by lensman Victor Skrebniski, who published the book "Five Beautiful Women" in homage to the Estée Lauder faces that had long served as his muses. In recent years, top photographers like Steven Meisel, Mario Testino, Bruce Weber, Inez and Vinoodh, Mario Sorrenti and Craig McDean have worked on campaigns for the brand.

When it came to choosing the "face" of her brand, Estée made the bold decision to use just one model, Karen Graham. “We’d be taking a gamble. The public might tire of one face. I thought not,” she reasoned. She was right: Graham modeled for the company from 1970 to 1985 (briefly returning in 1998), helping introduce the brand to millions of women around the world.

When it came time to welcome a new generation of brand faces, Estée stuck to a specific guideline: "My women are elegant achievers…strong and smart." Models Willow Bay and Paulina Porizkova would follow, as well as actresses such as Elizabeth Hurley and Gwyneth Paltrow, and fashion runway stars Liya Kebede, Carolyn Murphy, Joan Smalls, Liu Wen, Hilary Rhoda, Constance Jablonski and Arizona Muse.

Early ads were shot exclusively by lensman Victor Skrebniski, who published the book "Five Beautiful Women" in homage to the Estée Lauder faces that had long served as his muses. In recent years, top photographers like Steven Meisel, Mario Testino, Bruce Weber, Inez and Vinoodh, Mario Sorrenti and Craig McDean have worked on campaigns for the brand.