As her empire grew to include makeup, Estée realized that the success of her lipsticks often came down to their names. “Honest, lucid, graphic descriptions—that’s what I was after,” she’d explain. Early hits included Duchess Crimson, a clear, strong red; All Day Rose, a soft pink that was ideal for working women; and Dancing Red, a “go-out-in-the-evening” shade.
Each bullet was packaged in a golden metal case, a feminine design that became an instant icon of elegance and sophistication. In fact, this striking case, now with an updated fluted shape, is still used today in our Signature lipstick collection.