The woman behind the brand.

Brand Story

Born for Beauty

The niece of a Hungarian chemist, Estée was trained in the art of face creams at an early age.

What’s In A Name?

From Josephine Esther to Esty to Estée.

Young Love

Estée meets her "first beau."

Good Genes

Some of her earliest memories were of her
mother's grooming ritual.

Stage Gem

Name in lights.


The power to create beauty.


The Start of Something Beautiful

Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.

Family Ties

Estée, Joe and sons.

True Blue

Elegant Packaging.


She was her own publicist.

A Bright Idea

Marketing her family's formulas.

By Invitation Only

"Gift with Purchase" is born.


Beauty Breakthroughs

“Success depends on daring to act on dreams,” according to Estée, who turned a homespun cream into a global cosmetics empire.

A Good Egg

The star ingredient.

Globe Trotter

Estée goes global.

Read Her Lips

Estée realized that the success of her lipsticks
often came down to their names.

Lab Partners

Always the
highest quality.

Three Minute Beauty

Estée believed "3 minutes is all
beauty should ever take."

Face Value

In 1956, Estée launched her most luxurious cream yet.

Family First

Family was always her priority.


Going the Distance

Estée Lauder began expanding internationally in 1960 and is now sold in over 150 countries across the globe.

The secret 5%.

A Most Precious and Private Scent

A scent she could recognize anywhere.

Model Citizens

"My women are elegant achievers…strong and smart."

Where the Heart is

Settings of inspiration.

The Little Brown Bottle with Big Results

The first serum to repair skin’s appearance during the night.